Making media leaders AI fluent and agent ready.
Independents have adopted AI tools faster than they can build the workflows that make them count. The majors have both the tools and the embedded capability to use them.
Catalyst closes that gap. Over eight program weeks, a decision-maker and one or two practitioners from your organization build a real agentic workflow on your own work, in a tool you already trust, with Pilotly's team beside you.
You don't pilot it. You operate it.
What every organization keeps
Two things. Both yours to run after the capstone.
A live agentic workflow
Scoped in Week 1, built on Build Days, demoed live at the capstone. It runs on your own business, in your own approved AI tool, with a named owner, cadence and monitoring plan. Still in use at 30 and 90 days, confirmed by check-in.
A Central Intelligence Blueprint
A plan for the whole organization. Where knowledge lives, where it gets lost, and how an intelligence layer reaches it. Mapped in the Week 3 audit, peer-reviewed by every organization in the cohort.
What fellows get
The same AI and agentic enablement Pilotly delivers to major media brands, for $999, with GM Invested covering the rest.
Enterprise-grade AI enablement
The same AI and agentic enablement Pilotly delivers to major media brands.
Live build support
Build Days with facilitator office hours, 1:1 debugging slots, and a midpoint cohort check-in.
Expert mentor network
Senior AI practitioners through the Transparent Collective AI network.
A stage to showcase
A keynote moment at an industry conference to present what you built.
A peer cohort
A mixed cohort across verticals, with cross-org peer review of every Blueprint.
The Catalyst credential
A selective fellowship to your name and an alumni network you stay in.
Eight program weeks across thirteen calendar weeks.
Week 1
Foundations and baseline
In person
Week 2
From prompts to systems
Virtual
Week 3
Workflow and knowledge audit
Virtual
Week 4
Agentic foundations, scope lock
Virtual
Week 5
Build Days
Virtual
Week 6
Evaluation and guardrails
Virtual
Week 7
Operationalize, Blueprint
Virtual
Week 8
Capstone demo
In person
Built for teams, not solo shops.
U.S.-based, diverse-owned, SBA-small organizations with active client work and enough complexity that org-wide AI capability pays off. The curriculum is built for three kinds of company.
Ad and media agencies.
Entertainment companies.
Consumer brands.
Who attends
A principal who can drive change across the business, plus one or two hands-on practitioners.
Size
Meets the SBA small-business standard for your industry or you're an active client of Pilotly.
AI experience
None required. Week 1 starts from the ground up.
Commitment
All eight program weeks, both on-site days, and between-session work with your team.
Delivered by Pilotly.
Underwritten by GM Invested.
A creative-research firm in its tenth year, running studies for Amazon, Netflix, Warner Bros. Discovery and Paramount+, and shipping AI and agentic tooling in production at enterprise scale. Pilotly delivers the program.
General Motors underwrites the program, so your organization pays $999 and GM Invested covers the rest, including travel and lodging for both on-site days.
Transparent Collective AI network
Senior AI practitioners who show up for office hours, debugging slots and Blueprint reviews.
The questions everyone asks.
What does it cost?
$999 per organization. GM Invested covers the rest, including travel and lodging for both on-site days. Conference showcase travel isn’t covered.
What’s the time commitment?
Two full on-site days, five virtual sessions of about 2.5 hours, three virtual build half-days, and between-session work with your team.
When and where is it?
Cohort 1 runs Dec 15, 2026 to Mar 11, 2027, with a holiday break from Dec 16 to Jan 18. On-site days are in San Francisco, CA and New York, NY. Cohort 2 dates are coming.
Do we need AI experience?
No. Week 1 starts from the ground up.
Do we need an AI tool?
Yes. You build in an AI tool your organization approves for use with its own data, in place by Feb 9. Pilotly’s research platform is available as a data resource.
What happens to our data?
Application data is encrypted and seen only by the selection team. During the program, client data stays out of any unapproved tool, and organizations build on sample data until cleared.
What’s the catch?
Show up, do the work, and share what you learn. Anonymized, aggregated cohort trends are published. Anything specific to your business is shared only with your explicit consent.
What if we don’t qualify yet?
Join the future-cohorts list and we’ll reach out when the next cohort opens.