Five questions.
Answer honestly. Nothing here is saved or scored against you. The application asks the same things in more detail.
Your result shows here.
Is your organization based in the U.S.?
Headquartered and operating in the United States.
Are you a small-business or Pilotly customer?
Revenue or headcount based, by industry. More than a solo shop.
Can you influence AI decisions within your org?
Someone who can drive change, and people who will build.
You can make it to both on-site days?
Dec 15 in San Francisco and Mar 11 in New York
Will you have an approved AI tool by Feb 9?
Your org has an AI model you can use with your own data.
Two ways to show diverse ownership.
Certification is accepted, never required. Any one path qualifies.
Formal certification
NMSDC, WBENC, NGLCC or an equivalent certifying body. Name the certification and issuer in the application.
Self-attestation
Attest that ownership meets the SBA definition of a socially or economically disadvantaged business.
Everything else we ask.
Size is its own gate, separate from ownership. The application walks you through the SBA size band for your industry.
Location
A U.S.-based organization.
Size
Meets the SBA small-business size standard for your industry. Standards are set by revenue or headcount and vary by industry; most independent agencies, entertainment companies and consumer brands fall within them. Solo shops and very small studios sit outside the target.
Org type
Ad and media agencies, entertainment companies, and consumer brands with active client work and enough complexity that org-wide AI capability pays off.
Team
A principal who can drive change across the business, plus one or two hands-on practitioners. Between sessions you'll loop in one to three teammates outside the program.
AI experience
None required. Week 1 assesses familiarity for facilitation planning only. It is never a screening criterion.
AI tool
An AI tool your organization has approved for use with its own data, in place by Build Days on Feb 9. The program doesn't supply one. Pilotly's research platform is available as a data resource.
Commitment
All eight program weeks, including both on-site days in San Francisco and New York, plus between-session work with your team.
Cost
$999 per organization. GM Invested covers the rest, including travel and lodging for both on-site days.
Intent
You're applying to operate a new capability across the business, not to pilot a tool.
Apply, talk with us, hear back by Dec 3.
1 · About 15 minutes
Application
Eligibility, your team, the workflow you'd build. Your draft saves as you go.
2 · Shortlisted organizations
Virtual interview
A short conversation with the program leads about fit and readiness.
3 · Rolling, by Dec 3
Selection
Acceptances go out as they're made so your team can plan for Dec 15.